Table: mailchimp_campaign - Query Mailchimp Campaigns using SQL

Mailchimp campaigns are a key resource within the Mailchimp platform, designed to create, send, and track email marketing campaigns. These campaigns can be categorized into various types such as regular, automated, RSS, A/B testing, and more. Each campaign carries crucial information about the content, audience, schedule, performance, and other related details.

Table Usage Guide

The mailchimp_campaign table provides insights into Mailchimp campaigns within the Mailchimp email marketing platform. As a marketing analyst or data scientist, explore campaign-specific details through this table, including content, audience, schedule, and performance metrics. Utilize it to uncover information about campaigns, such as those with high engagement rates, the performance of various campaign types, and the verification of campaign schedules.

Examples

Basic info

Explore which marketing campaigns have been most effective by analyzing their status, type, and the number of emails sent. This can help you optimize your future campaigns by understanding what has worked well in the past.

select
  id,
  title,
  content_type,
  create_time,
  emails_sent,
  send_time,
  status,
  type
from
  mailchimp_campaign;

select
  id,
  title,
  content_type,
  create_time,
  emails_sent,
  send_time,
  status,
  type
from
  mailchimp_campaign;

Get the list settings for each campaign

Explore the configuration of each marketing campaign to understand the targeted recipient group, including the specific list and segment used, as well as the total number of recipients. This can help optimize your marketing efforts by identifying the most effective recipient groups.

select
  id,
  title,
  recipients ->> 'list_id' as recipients_list_id,
  recipients ->> 'list_name' as recipients_list_name,
  recipients ->> 'segment_text' as recipients_segment_text,
  recipients ->> 'recipient_count' as recipients_recipient_count
from
  mailchimp_campaign;

select
  id,
  title,
  json_extract(recipients, '$.list_id') as recipients_list_id,
  json_extract(recipients, '$.list_name') as recipients_list_name,
  json_extract(recipients, '$.segment_text') as recipients_segment_text,
  json_extract(recipients, '$.recipient_count') as recipients_recipient_count
from
  mailchimp_campaign;

Get the settings for each campaign

Explore the various settings for each marketing campaign to gain insights into their configuration and assess the elements within each one, such as authentication, automatic features, and social media integration. This can help in understanding the campaign structure and optimizing future campaigns.

select
  id,
  title,
  settings ->> 'authenticate' as authenticate,
  settings ->> 'auto_footer' as auto_footer,
  settings ->> 'auto_tweet' as auto_tweet,
  settings ->> 'drag_and_drop' as drag_and_drop,
  settings ->> 'fb_comments' as fb_comments,
  settings ->> 'folder_id' as folder_id,
  settings ->> 'from_name' as from_name,
  settings ->> 'inline_css' as inline_css,
  settings ->> 'preview_text' as preview_text,
  settings ->> 'reply_to' as reply_to,
  settings ->> 'subject_line' as subject_line,
  settings ->> 'template_id' as template_id,
  settings ->> 'timewarp' as timewarp,
  settings ->> 'to_name' as to_name,
  settings ->> 'use_conversation' as use_conversation
from
  mailchimp_campaign;

select
  id,
  title,
  json_extract(settings, '$.authenticate') as authenticate,
  json_extract(settings, '$.auto_footer') as auto_footer,
  json_extract(settings, '$.auto_tweet') as auto_tweet,
  json_extract(settings, '$.drag_and_drop') as drag_and_drop,
  json_extract(settings, '$.fb_comments') as fb_comments,
  json_extract(settings, '$.folder_id') as folder_id,
  json_extract(settings, '$.from_name') as from_name,
  json_extract(settings, '$.inline_css') as inline_css,
  json_extract(settings, '$.preview_text') as preview_text,
  json_extract(settings, '$.reply_to') as reply_to,
  json_extract(settings, '$.subject_line') as subject_line,
  json_extract(settings, '$.template_id') as template_id,
  json_extract(settings, '$.timewarp') as timewarp,
  json_extract(settings, '$.to_name') as to_name,
  json_extract(settings, '$.use_conversation') as use_conversation
from
  mailchimp_campaign;

Get the tracking options for each campaign

This query is useful for understanding the various tracking options available for each of your campaigns. It provides insights into the different analytics tools being used, which can help optimize your marketing strategies.

select
  id,
  tracking ->> 'clicktale' as clicktale,
  tracking ->> 'ecomm360' as ecomm360,
  tracking ->> 'goal_tracking' as goal_tracking,
  tracking ->> 'google_analytics' as google_analytics,
  tracking ->> 'html_clicks' as html_clicks,
  tracking ->> 'opens' as opens,
  tracking ->> 'text_clicks' as text_clicks
from
  mailchimp_campaign;

select
  id,
  json_extract(tracking, '$.clicktale') as clicktale,
  json_extract(tracking, '$.ecomm360') as ecomm360,
  json_extract(tracking, '$.goal_tracking') as goal_tracking,
  json_extract(tracking, '$.google_analytics') as google_analytics,
  json_extract(tracking, '$.html_clicks') as html_clicks,
  json_extract(tracking, '$.opens') as opens,
  json_extract(tracking, '$.text_clicks') as text_clicks
from
  mailchimp_campaign;

Get the report summary for each campaign

Gain insights into the performance of each marketing campaign by examining key metrics such as open rates, click rates, and ecommerce revenue. This allows you to evaluate the effectiveness of each campaign and make data-driven decisions for future marketing strategies.

select
  id,
  report_summary ->> 'opens' as opens,
  report_summary ->> 'unique_opens' as unique_opens,
  report_summary ->> 'open_rate' as open_rate,
  report_summary ->> 'clicks' as clicks,
  report_summary ->> 'subscriber_clicks' as subscriber_clicks,
  report_summary ->> 'click_rate' as click_rate,
  report_summary -> 'ecommerce' ->> 'total_orders' as ecommerce_total_orders,
  report_summary -> 'ecommerce' ->> 'total_spent' as ecommerce_total_spent,
  report_summary -> 'ecommerce' ->> 'total_revenue' as ecommerce_total_revenue
from
  mailchimp_campaign;

select
  id,
  json_extract(report_summary, '$.opens') as opens,
  json_extract(report_summary, '$.unique_opens') as unique_opens,
  json_extract(report_summary, '$.open_rate') as open_rate,
  json_extract(report_summary, '$.clicks') as clicks,
  json_extract(report_summary, '$.subscriber_clicks') as subscriber_clicks,
  json_extract(report_summary, '$.click_rate') as click_rate,
  json_extract(report_summary, '$.ecommerce.total_orders') as ecommerce_total_orders,
  json_extract(report_summary, '$.ecommerce.total_spent') as ecommerce_total_spent,
  json_extract(report_summary, '$.ecommerce.total_revenue') as ecommerce_total_revenue
from
  mailchimp_campaign;

List campaigns having delivery status enabled

Explore which campaigns are currently active by examining their delivery status. This can be beneficial for assessing ongoing marketing strategies and ensuring all campaigns are functioning as expected.

select
  id,
  content_type,
  create_time,
  emails_sent,
  status,
  type
from
  mailchimp_campaign
where
  delivery_status_enabled;

select
  id,
  content_type,
  create_time,
  emails_sent,
  status,
  type
from
  mailchimp_campaign
where
  delivery_status_enabled = 1;

List campaigns in each folder

Explore which marketing campaigns are organized under each folder, allowing you to understand the structure of your marketing efforts and identify potential areas for reorganization.

select
  f.id as folder_id,
  f.name as folder_name,
  c.id as campaign_id,
  c.title as campaign_title
from
  mailchimp_campaign c
  left join mailchimp_campaign_folder f on c.settings ->> 'folder_id' = f.id;

select
  f.id as folder_id,
  f.name as folder_name,
  c.id as campaign_id,
  c.title as campaign_title
from
  mailchimp_campaign c
  left join mailchimp_campaign_folder f on json_extract(c.settings, '$.folder_id') = f.id;

Schema for mailchimp_campaign

Name	Type	Operators	Description
_ctx	jsonb		Steampipe context in JSON form, e.g. connection_name.
archive_url	text		The link to the campaign's archive version in ISO 8601 format.
campaign_content	jsonb		The HTML, plain-text, and template content for your Mailchimp campaigns.
content_type	text		How the campaign's content is put together.
create_time	timestamp with time zone	>, >=, <, <=, =	The date and time the campaign was created in ISO 8601 format.
delivery_status_enabled	boolean		Updates on campaigns in the process of sending.
emails_sent	bigint		The total number of emails sent for this campaign.
id	text	=	A string that uniquely identifies this campaign.
long_archive_url	text		The original link to the campaign's archive version.
needs_block_refresh	text		Determines if the campaign needs its blocks refreshed by opening the web-based campaign editor. Deprecated and will always return false.
recipients	jsonb		List settings for the campaign.
report_summary	jsonb		For sent campaigns, a summary of opens, clicks, and e-commerce data.
send_time	timestamp with time zone	>, >=, <, <=, =	The date and time a campaign was sent.
settings	jsonb		Settings for the campaign including the subject line, from name, reply-to address, and more.
status	text	=	The current status of the campaign.
title	text		The title of the campaign.
tracking	jsonb		The tracking options for a campaign.
type	text	=	Type of the campaign.
web_id	bigint		The ID used in the Mailchimp web application.

Export

This table is available as a standalone Exporter CLI. Steampipe exporters are stand-alone binaries that allow you to extract data using Steampipe plugins without a database.

You can download the tarball for your platform from the Releases page, but it is simplest to install them with the steampipe_export_installer.sh script:

/bin/sh -c "$(curl -fsSL https://steampipe.io/install/export.sh)" -- mailchimp

You can pass the configuration to the command with the --config argument:

steampipe_export_mailchimp --config '<your_config>' mailchimp_campaign